BIC

Over more than 75 years, BIC grew from humble beginnings to the simply iconic brand we are today. Passionate about bringing simplicity and joy to people all over the world, we continue to reimagine everyday essentials, designing products that are part of every heart and home.

BIC began simply – with a vision and a pen. The goal was to create a product that would answer the fundamental consumer need for a smooth, effortless writing tool. But what resulted was so much more: BIC's innovation made the art of writing accessible to all, giving everyone the power of creative expression. 

Today, we're still passionate about bringing simplicity and joy to everyday life. Our ambition is to reimagine everyday essentials, designing products that live in the hearts and homes of millions of people around the globe.

We believe we positively impact the world by offering sustainable solutions that respect the planet through smart design and the creation of products that last.